A press kit is a collection of materials that are produced by a celebrity or public figure for use by journalists and the media. A press kit is usually distributed ahead of an upcoming public appearance or event to promote the person’s career, film, book or other work. What Is An Electronic Press Kit Press kits contain information about the celebrity in question and may also contain images and video footage to illustrate their work. Some press kits also include biographical information on the celeb in question as well as information about how to contact them. A lot of celebrities will have their own website and social media profiles where they can upload images and videos that they’d like journalists to use in their stories. However, some celebrities prefer having their own personal press kits where they can upload images and video footage themselves rather than having to rely on someone else uploading it for them. Marketing & Promotion In The Digital Age Marketing has changed a great deal since the days of the old-fashioned newspaper ad. Today, you have many more options to reach your audience and make sure they hear about your products or services. Social media is one of the most popular ways to market on the web.It provides an easy way for people to share their thoughts and experiences with others in their network, which has become a valuable source of customer feedback and word-of-mouth marketing. Social media is also an excellent way to engage your customers in conversations about your brand and products or services. Social media platforms like Facebook and Twitter allow you to post content that can be viewed by anyone who visits your website or follows you on Twitter or Facebook. In addition, there are thousands of blogs on the web today that offer information about topics related to your industry or specialty area. These blogs often have comments from readers that provide valuable feedback on how you can improve your business practices or products or services so that they meet customer needs better than ever before! Who Should Use Electronic Press Kits? Electronic press kits are a great way to get your product noticed by the media. They can be used by companies of all sizes, from startups to the biggest brands. Here are five reasons why you should use electronic press kits: It’s convenient! You don’t have to wait for a journalist to call or email you back, and you can instantly send them links or frequently asked questions. It makes it easier on them! Journalists are busy people who want their readers to know what they’re reporting on as quickly as possible. Sending links saves them time and gives them more time to write about your product or company. It improves SEO! By providing journalists with a link to your press kit, you’re giving them an opportunity to include your product in their articles and blog posts, which will improve its search engine optimization (SEO). It increases brand awareness! By sending an electronic press kit to journalists, you’re letting them know that they should include your product in their stories and blog posts in order for their readership to see it first — which means greater exposure for your brand (and possibly sales). What Is Included In An Electronic Press Kit? An electronic press kit (EPK) is a collection of materials—including imagery, video and audio files—that journalists can use to promote a product or event. EPKs are typically created for celebrities, athletes, brands and other public figures. The idea behind an EPK is to help create buzz around your brand or product. The content included in the EPK can be used in a variety of ways: Press release – The press release is the main component of an EPK. It helps get the word out about your product or event. Photos – It’s important that you have enough photos for journalists to use when creating their stories about your brand or product. Video – Video is an excellent way to communicate with your target audience through social media platforms like Facebook, Twitter and Instagram. Make sure to include any relevant links to other videos or content on your website so journalists can find more information about you online. What Is An Electronic Press Kit And How Can You Use It For Promotion? An electronic press kit (EPK) is a file that you can use to promote your product or service. The kit is usually a collection of images, logos and text that you can use on social media and other websites. The idea is simple: It’s an easy way for people to get a feel for your business and see how great it really is. You’ll also be able to show off all of the benefits of using your product or service without having to go through the hassle of writing up a traditional press release. The best part about EPKs is that they’re designed specifically for online promotion, which means that they look nice and professional when shared on social media platforms such as Twitter and Facebook. The result? More people will see them, which means more customers will hear about your business through word-of-mouth marketing. Electronic Press Kit Examples The electronic press kit is an online document that includes all of the information about a person, product or organization that is required for journalists to write about it. Electronic press kits are used for all types of media, including television and radio stations, magazines, newspapers and websites. Electronic press kits are used as a marketing tool for companies who want to promote their products or services. The information contained in the electronic press kit should be accurate and up-to-date so that journalists have everything they need to write about the company or product being promoted. When creating an electronic press kit, there are several things that you should include: The name of the company The name of the product or service being promoted A brief description of what the product or service does (if applicable) Information on how people can contact you (e-mail address, phone number) How To Make An Electronic Press Kit If you’re making an electronic press kit, here’s how to go about it. Begin by creating a folder for your press kit. You can save it as a file on your computer, or you can contact the media outlet and ask them to send you their press kit and provide you with their contact information. In the folder, start creating your press kit. This will include information about yourself (your name and contact information), what you’re working on (the story, project or event that you’re working on), any relevant links to previous work and any images or videos that are relevant to the story or project. Once all of your information is in the folder, add some images that represent your work and create a short video if appropriate. What Is An Electronic Press Kit – Wrapping Up As you know, an electronic press kit (EPK) is a file that contains all of the high quality photos, videos and other media that you can use to promote your company or brand. In this article, I will show you how to create an EPK in Photoshop that will help get your name out there. Step 1: Create An EPK Template In Photoshop First, you need to create a template for your EPK. This is easily done by opening up Adobe Photoshop and creating a new document (File > New). Then, choose the size of the new document by going into the menu bar at the top of your screen and choosing Edit > Preferences. From here, go down to the Document Size section and choose where you want your EPK to be saved. If you aren’t sure what size it should be, just leave it at 72 dpi (dots per inch). Once you’ve done this, go back over to your new document window that’s been created and click on File > Save As… Once this has been done, make sure that it’s saved as JPEGs with a name like “EPK Template.” The post What Is An EPK: Our Complete Guide To Creating An Electronic Press Kit appeared first on Filmmaking Lifestyle.
